With the rise of social media, two major challenges facing marketers today are ________.
A)keeping up with the changing technology and learning how to use it
B)keeping up with changing technology and choosing the best ones to use
C)understanding how to use the tools in a way that achieves marketing goals and measuring the effects of social media programs
D)understanding how to use the tools in a way that achieves marketing goals and interpreting the information gathered
E)measuring the most effective tools for use and measuring the effects of social media programs

Question

Quizplus · Accepted Answer

The two major challenges facing marketers with the rise of social media are understanding how to use the tools in a way that achieves marketing goals and measuring the effects of social media programs. Option C addresses both of these challenges. Option A only addresses the first challenge, while option B only addresses the second. Option D is similar to option C but includes interpreting the information gathered, which is not explicitly mentioned in the question. Option E only addresses measuring the effects of social media programs and does not mention understanding how to use the tools effectively. Therefore, option C is the best choice.

With the Rise of Social Media, Two Major Challenges Facing