Which of the following may be required in the marketing control process?
A)setting long term goals
B)assigning profit
C)changing the action programs
D)defining the mission
E)discounting the causes of gaps in performance

Question

Quizplus · Accepted Answer

Changing the action programs may be required in the marketing control process to adjust for gaps in performance and to ensure that the marketing strategy is effective. Setting long term goals, assigning profit, and defining the mission are important steps in developing a marketing plan but are not specifically related to marketing control. Discounting the causes of gaps in performance is not a required step in the marketing control process.

Which of the Following May Be Required in the Marketing