An increasingly large number of firms are changing their organizational focus from ________ to ________.
A)product management; functional management
B)product management; geographic management
C)brand management; customer relationship management
D)geographic management; functional management
E)global management; regional management

Question

Quizplus · Accepted Answer

There is a growing trend for firms to shift their focus from just managing their brand to managing their customer relationships. This involves creating a more personalized approach where businesses aim to connect with customers on a deeper level in order to build brand loyalty and trust. This shift has been driven by changes in consumer behavior and technology, as customers now have greater power to shape and influence brand reputation.

An Increasingly Large Number of Firms Are Changing Their Organizational