
Which of these statements about behaviour modification is FALSE?
A) Behaviour modification considers the contingencies and schedules of reinforcement.
B) Behaviour modification theory argues that employee beliefs and attitudes cause behaviour.
C) A-B-C analysis considers what happens before and after the behaviour.
D) Behaviour modification programs are most effectively implemented where work behaviour is observable.
E) The reinforcer used in some behaviour modification programs tends to lose its effectiveness over time.
Correct Answer:
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