Which of the following are some of the major steps in selecting advertising media?
A)deciding on reach, frequency, and impact, choosing among major media types
B)choosing among major media types, selecting target markets
C)selecting specific media vehicles, deciding on format elements
D)deciding on format elements, selecting target markets
E)deciding on format elements, deciding on timing

Question

Quizplus · Accepted Answer

The major steps in selecting advertising media include deciding on reach, frequency, and impact, and choosing among major media types. These steps are critical in developing an effective media plan that will reach the target audience with the appropriate frequency and impact. Other steps such as selecting specific media vehicles and deciding on format elements are important, but they come after the initial selection of major media types and considerations of reach, frequency, and impact. Therefore, option A is the best choice.

Which of the Following Are Some of the Major Steps