Scheduling ads unevenly,or ________,builds awareness that is intended to be carried over to the next advertising period.
A)continuity
B)pulsing
C)hard hitting
D)sequencing
E)segmenting

Question

Quizplus · Accepted Answer

Pulsing is the practice of scheduling ads unevenly, with heavier advertising during certain time periods and little to no advertising during others. This approach is intended to build awareness over time, with the heavier advertising periods helping to establish the brand or product in the minds of consumers while the lighter periods allow for cost savings.

Scheduling Ads Unevenly,or ________,Builds Awareness That Is Intended to Be