Today, which of the following is often a more important element of developing an advertising strategy than the creative elements of the campaign?
A)selecting the right advertising media
B)using sophisticated statistical models
C)setting advertising objectives
D)evaluating advertising campaigns
E)setting the advertising budget

Question

Quizplus · Accepted Answer

While creative elements are important in developing an advertising strategy, selecting the right advertising media can often be more crucial in reaching the intended target audience and achieving the desired results. A poorly placed advertisement, even with great creative, will not have the desired impact.

Today, Which of the Following Is Often a More Important