After creating message strategy statements,the advertiser must develop a(n)________ that will bring the message strategy to life in a distinctive and memorable way.
A)creative concept
B)customer strategy
C)customer benefit
D)execution style
E)media vehicle

Question

Quizplus · Accepted Answer

A creative concept is the idea that brings the message strategy to life in a distinctive and memorable way. It is the foundation for developing the advertising campaign and includes the overarching theme or message, the tone, and the visual or auditory elements that will be used to create the ads. Customer strategy, customer benefit, execution style, and media vehicle are all important elements of an advertising campaign but do not relate specifically to bringing the message strategy to life in a distinctive and memorable way.

After Creating Message Strategy Statements,the Advertiser Must Develop A(n)________ That