At Gina's Nails, the posted policy is "Without our customers, we don't exist." Gina and her staff aim to delight each customer, and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied. Instead of focusing on each individual transaction, Gina and her staff put a priority on ________.
A)maintaining customer-perceived value
B)managing partner relationships
C)attracting "butterflies"
D)converting "strangers"
E)capturing customer lifetime value

Question

Quizplus · Accepted Answer

Gina and her staff prioritize creating long-term relationships with customers by ensuring their satisfaction, which aligns with the concept of capturing customer lifetime value. This approach focuses on the total value a customer brings over the entirety of their relationship with a business, rather than just a single transaction.

At Gina's Nails, the Posted Policy Is "Without Our Customers