You are an assistant marketing director for a firm in a market with many low-margin customers. What type of relationship would it be most profitable for you to develop with these customers?
A)full partnerships
B)basic relationships
C)club programs
D)selective relationships
E)community relationships

Question

Quizplus · Accepted Answer

Basic relationships are most cost-effective in markets with many low-margin customers, as they minimize the costs associated with maintaining these relationships.

You Are an Assistant Marketing Director for a Firm in a Market