Question 1

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

Accepted Answer

False

Question 2

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?
A)an ad server
B)a site tracking and reporting system
C)an inventory management system
D)customer on-site tracking

Accepted Answer

D

Question 3

The Web server software used does not significantly impact how a Web site's Web pages look on users' computers.

Accepted Answer

The Web server software is responsible for serving the Web pages to the user's computer but does not affect the way the pages are displayed on the user's browser. The appearance of the Web pages is determined by the HTML, CSS, and JavaScript code used to create them.

Question 4

A mobile Web app is one designed to specifically operate using a mobile device's hardware and operating system.

Accepted Answer

A mobile web app is designed to run on a web browser and is not dependent on a mobile device's hardware or operating system.

Question 5

A list server is an application server used to provide a database for product descriptions and prices.

Accepted Answer

A list server is typically used for managing and distributing email lists and newsletters, not for providing product information.

Question 6

What are the two most important management challenges in building a successful e-commerce presence?
A)developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
B)having an accurate understanding of your business environment and an achievable business plan
C)building a team with the right skill sets and closely managing the development process
D)identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Accepted Answer

Developing a clear understanding of business objectives and choosing the right technology to achieve those objectives are crucial for building a successful e-commerce presence. This requires strategic thinking and decision making, as well as understanding the capabilities and limitations of technology. The other options, while important, are secondary to these key challenges.

Question 7

In order from beginning to end, the major steps in the SDLC, are:
A)systems analysis/planning; systems design; building the system; testing; and implementation.
B)systems design; testing; building the system; and implementation.
C)systems analysis/planning; systems design; building the system; implementation; and testing.
D)systems analysis/planning; implementation; building the system; and testing.

Accepted Answer

The correct sequence in the Software Development Life Cycle (SDLC) starts with systems analysis/planning, followed by systems design, then building the system, testing, and finally implementation. This order ensures that the system is thoroughly planned, designed according to specifications, built, tested for errors or bugs, and then implemented into the user environment.

Question 8

Which of the following is not one of the basic business objectives for an e-commerce site?
A)display goods
B)execute a transaction
C)provide production and supplier links
D)optimize system architecture

Accepted Answer

Optimizing system architecture is important for an e-commerce site, but it is not considered a basic business objective. The basic business objectives for an e-commerce site are to display goods, execute transactions, and provide production and supplier links.

Question 9

Which of the following basic system functionalities is used to display goods on a Web site?
A)product database
B)digital catalog
C)shopping cart system
D)customer database system

Accepted Answer

A digital catalog is used to display goods on a website. A product database is used to store information about the products, a shopping cart system is used to allow users to select and purchase products, and a customer database system is used to store information about customers.

Question 10

Which of the following helps you understand the marketing effectiveness of your e-commerce site?
A)shopping cart
B)product database
C)site tracking and reporting system
D)inventory management system

Accepted Answer

A site tracking and reporting system allows you to track user behavior, conversion rates, and other important metrics that help you understand the effectiveness of your marketing efforts. Shopping cart, product database, and inventory management systems are important for the overall functioning of an e-commerce site, but do not provide the same level of insight into marketing effectiveness.

Question 11

Apache HTTP Web server software is based on Microsoft's Windows operating system.

Accepted Answer

Apache HTTP Web server software is an open-source software and can be installed on various operating systems, including Windows, Linux, and macOS. It is not based on Microsoft's Windows operating system.

Question 12

Using prebuilt templates is typically one of the most cost-effective choices when building a Web site.

Accepted Answer

Prebuilt templates are usually less expensive than custom web design services as they require less time and effort to create. They can also be easily customized to fit the needs of a particular business or organization.

Question 13

________ are the types of information systems capabilities needed to meet business objectives.
A)Information requirements
B)System functionalities
C)System design specifications
D)Physical design specifications

Accepted Answer

System functionalities refer to the capabilities needed to meet business objectives. Information requirements refer to the specific data and information needed by the system, while system design and physical design specifications refer to the technical details of how the system will be built and operate.

Question 14

In a two-tier architecture, a Web server is linked to one middle-tier layer that typically includes a series of application servers, as well as to another back-end layer.

Accepted Answer

The answer of In a two-tier architecture, a Web server...

Question 15

The annual maintenance cost for a Web site is likely to be as high as its development cost.

Accepted Answer

The answer of The annual maintenance cost for a Web...

Question 16

A system design has two main components:
A)a logical design and a physical design.
B)a behavioral design and a technological design.
C)business objectives and technology requirements.
D)front-end systems and back-end systems.

Accepted Answer

A system design typically consists of a logical design, which focuses on the functionality and structure of the system, and a physical design, which involves the hardware and infrastructure required to support the logical design. The other options listed do not adequately describe the components of system design.

Question 17

The systems development life cycle methodology is useful when creating an e-commerce Web site.

Accepted Answer

The systems development life cycle methodology is a commonly used approach for creating new systems, including websites. It involves a series of stages, including planning, analysis, design, implementation, and maintenance, which are important for ensuring that the final product meets the needs of users and is reliable, efficient, and secure. This methodology can be particularly useful for e-commerce websites, which often involve complex processes and require careful attention to detail in order to ensure that transactions are processed correctly and customer data is protected.

Question 18

One of the most important challenges in developing an e-commerce presence is understanding that the technology must drive the business.

Accepted Answer

The answer of One of the most important challenges in...

Question 19

Dynamic page generation makes market segmentation easier.

Accepted Answer

Dynamic page generation allows marketers to customize content and messaging based on user behavior and demographics, which can facilitate more targeted and effective market segmentation.

Question 20

Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

Accepted Answer

Storing HTML pages in RAM can improve the speed of accessing and delivering the data to the user, as it avoids the bottleneck of accessing data from a hard drive. This can be a cost-effective way to optimize the performance of a website.

Quiz 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

The Web server software used does not significantly impact how a Web site's Web pages look on users' computers.

A mobile Web app is one designed to specifically operate using a mobile device's hardware and operating system.

A list server is an application server used to provide a database for product descriptions and prices.

What are the two most important management challenges in building a successful e-commerce presence?

In order from beginning to end, the major steps in the SDLC, are:

Which of the following is not one of the basic business objectives for an e-commerce site?

Which of the following basic system functionalities is used to display goods on a Web site?

Which of the following helps you understand the marketing effectiveness of your e-commerce site?