Question 1

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):
A)interest-based social network.
B)affinity community.
C)practice network.
D)sponsored community.

Accepted Answer

A

Question 2

Social network participation is one of the most common usages of the Internet.

Accepted Answer

According to various surveys and studies, social network participation is one of the most common usages of the Internet.

Question 3

Auction fraud accounts for the highest percentage of total Internet fraud reported to the Internet Crime Complaint Center.

Accepted Answer

Auction fraud was once a leading type of internet fraud, but other types, such as phishing and non-delivery scams, have surpassed it in recent years according to reports from the Internet Crime Complaint Center.

Question 4

In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.

Accepted Answer

C2C auctions stands for "consumer-to-consumer" auctions, where individual consumers sell goods to other individual consumers. The correct term for the statement described in the question is B2C (business-to-consumer) auctions. In B2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.

Question 5

Priceline's auctions are seller-biased.

Accepted Answer

Priceline's auctions are actually buyer-biased as they allow buyers to name their own price and potentially get a lower price than what is offered elsewhere. Sellers may choose to accept the buyer's offer, but they are not guaranteed to make a sale at the price the buyer names.

Question 6

In a Dutch Internet auction, the highest price wins.

Accepted Answer

The answer of In a Dutch Internet auction, the highest...

Question 7

Revenue per customer decreases as the audience focus of a portal moves from general audience to a more focused and targeted audience.

Accepted Answer

A more focused and targeted audience often leads to higher revenue per customer as the content or products are more relevant to their specific needs, increasing the likelihood of conversion and willingness to pay.

Question 8

Which of the following was a primary feature of early online communities?
A)chat
B)network discovery
C)widgets
D)message boards

Accepted Answer

Message boards were a primary feature of early online communities, allowing users to post messages and engage in discussions with others. Chat, network discovery, and widgets came later as technology and internet capabilities evolved.

Question 9

Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.

Accepted Answer

Sponsored community sites are indeed network sites created by government, non-profit, or for-profit organizations. These sites are typically designed to foster information-sharing and collaboration within a specific community or industry.

Question 10

Auction prices are always lower than prices in fixed priced markets.

Accepted Answer

Auction prices can sometimes be lower than fixed prices, but they can also be higher depending on the demand and bidding activity. It ultimately depends on the specific market and situation.

Question 11

Most of today's well-known portals began as search engines.

Accepted Answer

Many of today's popular portals, such as Google and Yahoo, started out as search engines before expanding their services to include email, news, and other features.

Question 12

Keeping bid increments low increases the number of bidders and the frequency of their bids.

Accepted Answer

When bid increments are low, it allows more bidders to participate without feeling like they need to submit a significantly higher bid. This increases competition and the frequency of bids, leading to potentially higher final auction prices.

Question 13

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

Accepted Answer

The size of the audience and the length of time visitors spend on the site are key factors in determining the value of portals for advertisers and content owners. Other factors, such as the demographics of the audience and the relevance of the content to advertisers, can also play a role.

Question 14

Which of the following is a community of members who self-identify with a demographic or geographic category?
A)practice network
B)sponsored community
C)affinity community
D)interest-based social network

Accepted Answer

An affinity community is a group of people who share a common interest, goal, or demographic. They self-identify with a specific category such as age, occupation, gender, or location. Therefore, C is the correct answer. A practice network is a group of professionals who share common professional goals or interests. A sponsored community is a group that is created and maintained by a company or organization for promotional or marketing purposes. An interest-based social network is a community that is organized around a particular hobby, activity or interest.

Question 15

Consumers in auctions are driven solely by value maximization.

Accepted Answer

Consumers in auctions are influenced by a variety of factors including value maximization, competition, emotions, and social influences, not solely by the desire to maximize value.

Question 16

The average user spends more time on Google+ than on Facebook.

Accepted Answer

This statement is false. According to recent statistics, the average user spends more time on Facebook than on Google+.

Question 17

One of the first online virtual communities was:
A)The Well.
B)Myspace.
C)AOL.
D)Salon.com.

Accepted Answer

The Well (Whole Earth 'Lectronic Link) was one of the first online virtual communities, founded in 1985. It was popular among counterculture members, writers, and tech enthusiasts, and was known for its emphasis on strong community and civil discourse.

Question 18

Closed bidding permits price discrimination without offending buyers.

Accepted Answer

In closed bidding, the buyers do not know the prices offered by their competitors, allowing the seller to charge different prices to different buyers without offending them. This allows the seller to practice price discrimination without causing any objections from the buyers.

Question 19

iVillage.com is an example of a(n):
A)interest-based social network.
B)affinity community.
C)sponsored community.
D)practice network.

Accepted Answer

iVillage.com is an example of an affinity community where users come together around shared interests and lifestyles, such as parenting, health, beauty, food, and entertainment. It offers a variety of content, tools, and forums to help women connect with one another and find support and advice on different topics.

Question 20

Portals are among the most frequently visited types of sites on the Web.

Accepted Answer

Portals such as Yahoo, MSN, and AOL are popular among internet users due to their organizational structure and variety of features.

Quiz 11: Social Networks, Auctions, and Portals

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n) :