Perceptual mapping entails developing schematic representations that reflect how your products or services compare to competitors' on dimensions most important to success in the industry.

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Perceptual mapping is a tool used to visually represent and compare products or services based on important dimensions or attributes in the industry. The resulting schematic representation can help businesses identify opportunities for differentiation and competitive advantage.

Perceptual Mapping Entails Developing Schematic Representations That Reflect How Your