An area on a perceptual map without ideal points indicates a
A) market segment.
B) demand void.
C) vacant niche.
D) multidimensional scale.
E) product reposition.

Question

Quizplus · Accepted Answer

An area on a perceptual map without ideal points indicates a demand void, meaning that there is no existing product or service that satisfies the needs or wants of consumers in that particular area. This represents an opportunity for businesses to develop and introduce new products or services to fill this gap in the market.

An Area on a Perceptual Map Without Ideal Points Indicates