Which of the following is the most accurate statement about humor in advertising?
A)The goal is to generate awareness and recall of a simple message.
B)If the ad is funny enough, what it's advertising is less important.
C)The target audience for funny ads is mainly middle-aged women.
D)Humor works best in print.
E)The audience should have a high need for cognition.

Question

Quizplus · Accepted Answer

Humor in advertising is primarily used as a tool to grab the viewer's attention and create positive associations with a brand or product. While humor can increase recall and likability, the ultimate goal is to communicate a simple message about the brand or product. Therefore, option A is the most accurate statement. Option B is a common misconception but is not necessarily true as people may remember the humor but forget the product or brand being advertised, which defeats the purpose of the ad. Option C and D are both incorrect as the target audience and format for funny ads can vary widely depending on the product and campaign. Option E is also incorrect as high need for cognition is not a necessary factor for the effectiveness of humor in advertising.

Which of the Following Is the Most Accurate Statement About