As described in the chapter's opening vignette, what tagline captured the Big Idea in the campaign for Chick-fil-A?
A)Cows for Chick-fil-A
B)Chicken is good food
C)Finger Lickin' Good
D)Eat Mor Chikin
E)America's Best Loved Chicken Sandwich

Question

Quizplus · Accepted Answer

The tagline that captured the Big Idea in the campaign for Chick-fil-A was "Eat Mor Chikin." This tagline featured cows urging people to eat more chicken, which aligned with the brand's emphasis on high-quality, chicken-based products.

As Described in the Chapter's Opening Vignette, What Tagline Captured