The two categories of copy in print advertising are display copy and body copy.

Question

Quizplus · Accepted Answer

Display copy and body copy are indeed the two categories of copy in print advertising. Display copy refers to the headlines, subheadings, and other text that is meant to grab the reader's attention and communicate the main message quickly, while body copy is the longer, more detailed text that provides additional information and makes an argument for the product or service being advertised.

The Two Categories of Copy in Print Advertising Are Display