Banner ads normally invite viewers to click on the banner to link to an ad or the advertiser's home page.The effectiveness of such efforts is monitored in part by the number of ________.
A)write-ins
B)readers
C)visuals
D)key words
E)click-throughs

Question

Quizplus · Accepted Answer

The effectiveness of banner ads is monitored by measuring the number of click-throughs, which indicate how many viewers actually clicked on the banner to visit the advertiser's page or view the ad.  Options A, B, C, and D are not relevant to measuring the success of banner ads in this way.

Banner Ads Normally Invite Viewers to Click on the Banner