Question 1

Which of the following does NOT determine an individual's social class?
A)income
B)wealth
C)education
D)occupation
E)geography

Accepted Answer

Social class is determined by factors such as income, wealth, education, and occupation. Geography, however, does not determine an individual's social class. Although where a person lives may influence their access to resources and opportunities, it is not one of the primary factors used to determine social class.

Question 2

Which of the following choices is a behavioral influence on consumer decision making?
A)culture
B)reference groups
C)personality
D)psychographics
E)innovation

Accepted Answer

E

Question 3

Which of the following is the most important reference group because of its formative role and the intensity of its relationships?
A)neighbors
B)teachers
C)family
D)employer
E)coworkers

Accepted Answer

Family is the most important reference group because it plays a formative role in shaping an individual's beliefs, norms, values, and attitudes. Family members typically have intense and long-lasting relationships, and they have the most influence on an individual's personality development, socialization, and behavior. Therefore, family is considered the primary reference group for most people.

Question 4

A ________ is a group of people an individual uses as a model for behavior in specific situations.
A)subgroup
B)social class
C)reference group
D)normal group
E)cohort

Accepted Answer

A reference group is a group of people that an individual uses as a standard against which to evaluate himself or herself regarding specific behaviors, beliefs, or attitudes. The members of a reference group serve as a model for behavior in certain situations, and individuals may refer to this group when making decisions about how to behave or what opinions to hold. The other options, such as subgroup or social class, do not necessarily involve modeling behavior in the same way that a reference group does.

Question 5

Family is one of the ________ factors that influence consumer behavior.
A)cultural
B)social
C)personal
D)psychological
E)business

Accepted Answer

Family is a social factor that influences consumer behavior. Family members, especially parents, have a significant impact on the purchase decisions of other family members. Their values, beliefs, attitudes, and behaviors shape the attitudes and behavior of the family members towards various products and services. For example, kids often ask for products that their friends have, and parents are influenced by the preferences and needs of their children. Similarly, the buying decisions of spouses often involve joint decision making, where both partners influence each other's choices. Therefore, family plays a crucial role in shaping consumer behavior.

Question 6

Which of the following is NOT a psychological influence on consumer decision making?
A)state of mind
B)selective perception
C)satisfaction
D)personality
E)innovation

Accepted Answer

Innovation is not a psychological influence on consumer decision making. Instead, it refers to the creation and introduction of new products or services in the market. The other options listed - state of mind, selective perception, satisfaction, and personality - all refer to psychological factors that can influence a consumer's decision-making process.

Question 7

Which of the following is NOT typically used to determine social class?
A)income
B)age
C)family prestige
D)value of home
E)neighborhood

Accepted Answer

While age can sometimes be a factor in determining social class (e.g. older individuals may have higher levels of wealth and prestige), it is not typically used as a primary indicator. In contrast, income, family prestige, value of home, and neighborhood are all commonly used to determine social class.

Question 8

________ is made up of tangible itemssuch as art, literature, buildings, and musicand intangible conceptssuch as knowledge, laws, morals, and customs.
A)Society
B)Culture
C)Ethnicity
D)Behavior
E)Social class

Accepted Answer

Culture refers to both tangible and intangible elements of a society, including art, literature, buildings, music, knowledge, laws, morals, and customs. While society encompasses the people and groups within a community, ethnicity refers to shared cultural characteristics among a group of people. Behavior and social class are related to how individuals within a society interact and are categorized based on various factors.

Question 9

The boundaries each culture establishes for "proper" behavior are called ________.
A)references
B)values
C)norms
D)subcultures
E)core values

Accepted Answer

Norms are the boundaries established by a culture for proper behavior. Values are beliefs shared by a culture about what is good, right, and desirable. Subcultures are smaller groups within a larger culture that have their own norms and values. Core values are the fundamental principles that a culture considers important. References are sources consulted for information or guidance.

Question 10

A sense of belonging, excitement, fun and enjoyment, warm relationships, self-fulfillment, respect from others, a sense of accomplishment, security, self-respect, and thrift are all examples of ________.
A)norms
B)culture
C)core values
D)behaviors
E)attitudes

Accepted Answer

These are examples of core values, which are the fundamental beliefs and principles that guide behavior and decision-making in a culture or society.

Question 11

Which of the following is NOT a social/cultural influence on consumer decision making?
A)culture
B)motivations
C)social class
D)reference groups
E)demographics

Accepted Answer

Motivations are not considered a social/cultural influence on consumer decision making. Motivation is an internal psychological factor that drives an individual towards achieving a certain goal or satisfying a need. While social/cultural factors such as culture, social class, reference groups, and demographics all influence consumer behavior through external factors.

Question 12

Which of the following is NOT a psychological influence?
A)selective perception
B)needs and wants
C)motivations
D)quantity usage
E)attitudes and value

Accepted Answer

Quantity usage is not a psychological influence. It refers to the amount of a product consumed, which is more of a behavioral influence. The other options are all psychological factors that influence consumer behavior.

Question 13

Which of the following is a psychological influence on consumer decision making?
A)state of mind
B)innovation
C)family
D)culture
E)brand relationship

Accepted Answer

The answer of Which of the following is a psychological...

Question 14

________ describes how individuals or groups select, purchase, use, or dispose of products, as well as the needs and wants that motivate these behaviors.
A)Marketing
B)Consumption
C)Consumer behavior
D)Psychology
E)Segmentation

Accepted Answer

Consumer behavior refers to the study of how individuals or groups choose, buy, use, and dispose of products or services to satisfy their needs and wants. It involves understanding various factors that influence the decision-making process, including psychological, social, and cultural factors. Marketing is a broader concept that includes various activities aimed at creating, communicating, delivering, and exchanging products or services that have value for customers. Consumption refers to the actual use or utilization of a product or service by a customer, while segmentation involves dividing the market into groups of customers with similar characteristics and needs. Psychology is the study of human behavior and mental processes, which could be relevant to understanding consumer behavior, but it is not directly related to the concept.

Question 15

Which of the following statements is true regarding social class in the United States?
A)Social class is determined solely by income level.
B)Lines between social classes in the United States are fixed and rigid.
C)People in different social classes tend to buy different products.
D)Wealth is more critical than education level in measuring social class.
E)People are relegated to a permanent class layer in the United States.

Accepted Answer

Research has shown that people in different social classes tend to buy different products, as they have different values and priorities. However, social class is not determined solely by income level, as it also takes into account occupation, education level, and social status. Additionally, while social class does impact factors such as access to resources and opportunities, it is not a rigid and fixed system, and people can move between social classes throughout their lives. Wealth and education level are both important factors in measuring social class, and people are not relegated to a permanent class layer in the United States.

Question 16

The source of norms is a culture's ________, which represent underlying belief systems.
A)values
B)legal systems
C)social systems
D)social classes
E)education systems

Accepted Answer

Norms are derived from a society's values, which are the broad cultural ideas about what is good or bad, right or wrong, desirable or undesirable. These values underpin the norms and guide people's behavior within a society. While legal, social, and educational systems may also influence the formation of norms, they are ultimately rooted in the underlying cultural values of a society. Social classes may affect how norms are interpreted and enforced, but they do not serve as the primary source of norms.

Question 17

The position you and your family occupy within your society is known as your ________.
A)subculture
B)culture
C)ethnic group
D)reference group
E)social class

Accepted Answer

The position you and your family occupy within your society is known as your social class. A social class is a group of people who share a similar economic and social position in society. It is determined by factors such as income, education, occupation, and lifestyle. Your social class can have a significant impact on your life opportunities, experiences, and perspectives.

Question 18

________ are simply rules learned through social interaction that specify or prohibit certain behaviors.
A)Norms
B)References
C)Values
D)Attitudes
E)Motivations

Accepted Answer

Norms are rules that are learned through social interaction and specify or prohibit certain behaviors. References, values, attitudes, and motivations are related concepts, but do not specifically refer to rules about behaviors.

Question 19

According to the U.S. Census definition, a ________ consists of two or more people who are related by blood, marriage, or adoption, and live in the same household.
A)subculture
B)family
C)household
D)reference group
E)normative group

Accepted Answer

The U.S. Census defines a family as two or more people who are related by blood, marriage, or adoption, and who live together in the same household. This definition emphasizes the relational and cohabitational aspects of family units.

Question 20

Which of the following is a social/cultural influence on consumer decision making?
A)state of mind
B)innovation
C)satisfaction
D)family
E)personality

Accepted Answer

Family is a social/cultural influence on consumer decision making as family members can influence each other's opinions, attitudes, and values towards products and services. Family members can also act as reference groups, affecting the individual's buying decisions.

Quiz 5: Segmenting and Targeting the Audience

Which of the following does NOT determine an individual's social class?

Which of the following choices is a behavioral influence on consumer decision making?

Which of the following is the most important reference group because of its formative role and the intensity of its relationships?

A ________ is a group of people an individual uses as a model for behavior in specific situations.

Family is one of the ________ factors that influence consumer behavior.

Which of the following is NOT a psychological influence on consumer decision making?

Which of the following is NOT typically used to determine social class?

________ is made up of tangible itemssuch as art, literature, buildings, and musicand intangible conceptssuch as knowledge, laws, morals, and customs.

The boundaries each culture establishes for "proper" behavior are called ________.

A sense of belonging, excitement, fun and enjoyment, warm relationships, self-fulfillment, respect from others, a sense of accomplishment, security, self-respect, and thrift are all examples of ________.

Which of the following is NOT a social/cultural influence on consumer decision making?

Which of the following is NOT a psychological influence?

Which of the following is a psychological influence on consumer decision making?

________ describes how individuals or groups select, purchase, use, or dispose of products, as well as the needs and wants that motivate these behaviors.

Which of the following statements is true regarding social class in the United States?

The source of norms is a culture's ________, which represent underlying belief systems.

The position you and your family occupy within your society is known as your ________.

________ are simply rules learned through social interaction that specify or prohibit certain behaviors.

According to the U.S. Census definition, a ________ consists of two or more people who are related by blood, marriage, or adoption, and live in the same household.

Which of the following is a social/cultural influence on consumer decision making?