One of AT&T's requirements of its advertising is that everything must be pretested and proven to be effective before it goes on the air or appears in print. Which of the following is NOT a company listed in the text that AT&T might hire to help test the strong and weak points of its advertising?
A) Ameritest
B) COMSCORE ARSgroup
C) Ogilvy
D) Mapes & Ross
E) RoperASW

Question

Quizplus · Accepted Answer

Ogilvy is a well-known advertising agency and competitor of AT&T, so it would not be logical for AT&T to hire them to test their own advertising.

One of AT&T's Requirements of Its Advertising Is That Everything