Which of the following was an objective of the Vail Resorts campaign as described in the chapter's opening vignette?
A)attract more first-time visitors
B)market toward a younger age group
C)increase the resort's revenue by 20 percent
D)reinvent the resort's brand
E)effectively sell season passes in a competitive market

Question

Quizplus · Accepted Answer

The opening vignette describes how Vail Resorts launched a campaign to effectively sell season passes in a competitive market. This is the main objective of the campaign that is mentioned in the vignette. While attracting more first-time visitors or marketing towards a younger age group could be potential goals of the campaign, they are not specifically mentioned in the vignette as objectives. Similarly, increasing revenue by 20 percent or reinventing the resort's brand are not mentioned as objectives of this campaign.

Which of the Following Was an Objective of the Vail