________ refers to the use of marketing programs and marketing communications tools to create awareness of a social need.
A)Integrity marketing
B)Global marketing
C)External marketing
D)Social marketing
E)Stakeholder marketing

Question

Quizplus · Accepted Answer

Social marketing is the use of marketing programs and tools to influence individuals' behavior change for the betterment of society, such as creating awareness about public health or environmental issues. It aims to achieve social good rather than profit.

________ Refers to the Use of Marketing Programs and Marketing