________ refers to a website's ability to encourage visitors to stay and investigate the site rather than bounce to another site.
A)Navigation
B)Convergence
C)Stickiness
D)Compatability
E)Popularity

Question

Quizplus · Accepted Answer

Stickiness refers to the ability of a website to keep visitors engaged and interested in exploring the site, rather than leaving quickly or "bouncing" to another site. This can be achieved through a variety of factors, such as compelling content, easy navigation, and interactive features. Increasing a site's stickiness can help to improve user engagement, reduce bounce rates, and ultimately increase conversions and revenue.

________ Refers to a Website's Ability to Encourage Visitors to Stay