Which of the following is a primary disadvantage of viral marketing?
A)The costs of viral marketing are too high for most companies.
B)The brand associated with the viral message is usually forgotten.
C)Marketers have little control over who receives the viral message.
D)Viral messages are offensive to many potential customers.
E)Viral messages are blocked by most search engines.

Question

Quizplus · Accepted Answer

Marketers have little control over who receives the viral message, which can lead to a lack of targeting or the message being received by individuals who are not part of the target market. This can result in a lower conversion rate, and potentially harm the brand's image if the message is received negatively by a wider audience.

Which of the Following Is a Primary Disadvantage of Viral