The goal of ________ is to intensify customers' active involvement with a brand.
A)advertainment
B)opt-in marketing
C)product placement
D)guerilla marketing
E)experiential marketing

Question

Quizplus · Accepted Answer

Experiential marketing is focused on creating immersive experiences that allow customers to actively engage with a brand. This can involve events, interactive installations, or other types of activations that encourage participation and interaction. The goal is to create meaningful connections with customers and build brand loyalty by providing memorable and engaging experiences.

The Goal of ________ Is to Intensify Customers' Active Involvement