Question 1

Who in a working-class family typically plays the role of the family financial officer? Use income, education, and length of marriage to discuss when this officer will become more likely to use syncretic decision-making.

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Question 2

Explain what is meant by a family identity. Then give two examples of how a family identity may be constructed.

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Question 3

Explain and characterize the family life cycle concept.

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Question 4

Discuss the differences between autonomic and syncretic buying decisions. Explain how gender convergence affects buying decisions for a married couple.

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Question 5

Characterize the straight rebuy, the modified rebuy, and the new task decision in organizational purchasing. Provide an example of each.

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Question 6

What are the two types of purchase decisions made by families? Indicate the common practice within families with respect to these decisions and give an example of each form.

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Question 7

Define consumer socialization and discuss sources of influence on children.

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Question 8

The family life cycle shows the longitudinal changes that can occur in households. What are the variables that are necessary to describe these changes?

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Question 9

The five decision roles mentioned in the text apply to the B2B organization, and they also apply to family decision making. List the five decision-making roles and create a chart that shows how these roles might impact a family's breakfast food decision and the location of the next family vacation.

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Question 10

Referring to the three stages of limited development, cued development, and strategic, explain why many consider it unethical to advertise to children.

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Quiz 10: Organizational and Household Decision Making