Which of the following is an example of a new kind of avoidance group that has grown in popularity through the Web?
A) virtual communities of consumption
B) virtual worlds
C) consumer tribes
D) antibrand communities

Question

Quizplus · Accepted Answer

Antibrand communities are a new form of avoidance group that has gained popularity through the web. These groups are created to boycott or criticize certain brands, products, or companies for various reasons such as ethical considerations, political affiliations, environmental concerns, etc. They use social media and other digital platforms to spread their messages and raise awareness about the issues.

Which of the Following Is an Example of a New