Essentials of Marketing Research
Quiz 2: Defining the Marketing Research Problem and Developing an Approach
Specification of information needed is one of the components of the approach to the problem.
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Specification of information needed is one of the components of the marketing research problem.
By focusing on each component of the problem, the research questions and hypotheses, the researcher can determine what information should be obtained.
Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses.
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