Question 1

Since its first completion,the American Community Survey has been offering ________ estimates for geographic areas with a population of 65,000 or more,while geographic areas with populations of 20,000 or more can access ________-year estimates,and areas with populations less than 20,000 can
Access ________-year estimates beginning in 2010.

Accepted Answer

The first blank in the sentence indicates that the American Community Survey provides estimates for different population sizes. Option D is the only choice with 'yearly' estimates for all population sizes. The second blank indicates the number of years for which estimates are available for different population sizes. Option D provides estimates for 3 and 5 years, while options B and C have shorter periods. Hence, option D is the best choice.

Question 2

________ is (are)a type of secondary data in which the data collected and/or the process of collecting the data are standardized for all users.

Accepted Answer

Standardized information is a type of secondary data in which the data collected and/or the process of collecting the data are standardized for all users.

Question 3

Information collected in the census is collected:

Accepted Answer

The census often uses a mixed approach to data collection, including a long form for a detailed sample of the population and a shorter form for the rest, to balance between the need for detailed data and the practicality of data collection.

Question 4

Primary data refers to information that is developed or gathered by the researcher specifically for the research project at hand.

Accepted Answer

Primary data is collected by the researcher for a specific research project, as opposed to secondary data which is already available through sources such as publications or databases.

Question 5

Experian Simmons can help you identify which of your prospects and customers fall into the key Tipping Point segments?

Accepted Answer

Mavens are people who are knowledgeable about a particular topic and are willing to share their knowledge with others. They are often seen as experts in their field and are trusted by others for their advice.

Question 6

Which of the following should you look for in evaluating a study that is secondary data?

Accepted Answer

All of the listed factors should be considered when evaluating a study that is based on secondary data. The sample size and response rate provide important information about the representativeness of the sample, while the validation of information is crucial for the accuracy and reliability of the findings.

Question 7

Which of the following was NOT listed in your textbook as a secondary information source on marketing?

Accepted Answer

Google is a primary source of information, not a secondary source. The other options (reference guide, index, dictionary, directory) are all listed as examples of secondary sources in the textbook.

Question 8

________ is (are)collected in a standard format and made available to all subscribers.

Accepted Answer

Syndicated data are collected in a standard format and made available to all subscribers.

Question 9

Which of the following does NOT refer to a disadvantage of standardized information?

Accepted Answer

Long-term contracts are not inherently a disadvantage of standardized information; they are more related to business agreements rather than the nature of standardized information itself.

Question 10

Which of the following does NOT refer to an advantage of syndicated data?

Accepted Answer

Option E refers to an advantage of custom research, not syndicated data. The key advantage of syndicated data is that it can be subscribed to by multiple client firms at a reduced cost, and the data is disseminated quickly and is of high quality.

Question 11

What year was the ACS first completed?

Accepted Answer

The ACS (American Community Survey) was first completed in 2005, making  this option the correct answer. Options A), B), D), and E) are all incorrect as they are not the correct year that the ACS was first completed.

Question 12

ESRI's Tapestry™ Segmentation is a(n)________ that uses a process to profile residential neighborhoods.

Accepted Answer

The answer of ESRI's Tapestry™ Segmentation is a(n)________ that uses...

Question 13

Which of the following is the survey created by the U.S.Census Bureau in 1996 to collect economic,social,demographic,and housing information as part of the Decennial Census Program?

Accepted Answer

The American Community Survey (ACS) was created by the U.S. Census Bureau in 1996 to collect economic, social, demographic, and housing information annually, providing more current data between the 10-year census periods.

Question 14

When two or more secondary sources provide conflicting information you should:

Accepted Answer

It is important to evaluate the information provided by each conflicting source and assess which source is most reliable and valid. This will help to ensure that your decision-making is based on factual and accurate information. Selecting the source that best suits your needs will help to ensure that you are making informed decisions.

Question 15

Which of the following is NOT mentioned in your text as an application of standardized information?

Accepted Answer

Standardized information is typically used for applications such as measuring consumer attitudes and opinions, defining market segments, conducting market tracking studies, and monitoring media usage and promotion effectiveness. Disseminating data quickly is not mentioned as an application of standardized information in the provided text.

Question 16

With respect to standardized information,CGM stands for:

Accepted Answer

CGM stands for consumer-generated media, which refers to any type of content created and shared by consumers about a product or brand, such as reviews, photos, videos, and social media posts.

Question 17

Which of the following secondary information sources provides a baseline of data every ten years?

Accepted Answer

The Census of the Population is conducted every ten years and provides a baseline of population and demographic data for the entire country.

Question 18

Secondary data refers to information that is developed or gathered by the researcher specifically for the research project at hand.

Accepted Answer

Secondary data refers to information that already exists and has been collected by someone else for a different purpose, but can be used by researchers for their own project.

Question 19

According to your text,which of the following is NOT true regarding syndicated data?

Accepted Answer

ESRI's Tapestry Segmentation is not syndicated data, it is a proprietary data service.

Question 20

The primary advantage of the American Community Survey is that:

Accepted Answer

The primary advantage of the American Community Survey is that it will provide data annually instead of once every ten years. This allows for more up-to-date information to be available for communities and decision makers.

Quiz 5: Information Types and Sources: Secondary Data and Standardized Information

________ is (are) a type of secondary data in which the data collected and/or the process of collecting the data are standardized for all users.