Question 1

Experience surveys differ from surveys conducted as part of descriptive research in that there is usually no formal attempt to ensure that the survey results are representative of any defined group of subjects.

Accepted Answer

Experience surveys are generally conducted to gather feedback from individuals who have experienced a particular event or situation. These surveys do not aim to establish a representative sample of a particular population, unlike surveys conducted as part of descriptive research. Therefore, option A is correct.

Question 2

One method of conducting exploratory research is through secondary data analysis.

Accepted Answer

Secondary data analysis involves analyzing data that has already been collected by someone else, such as government agencies, academic institutions or market research firms. It is a common method for conducting exploratory research as it allows researchers to identify trends, patterns, and relationships that may be relevant to their research question.

Question 3

Exploratory research is often carried out at the outset of research projects.

Accepted Answer

Exploratory research is typically done at the beginning of a research project in order to gain a general understanding of the topic and to generate research hypotheses or questions.

Question 4

Research design should be considered solely a step-by-step process.

Accepted Answer

Research design is not just a step-by-step process, but rather a complex and iterative process that involves multiple stages and considerations. It involves identifying research questions, selecting appropriate research methods, determining study populations, developing data collection tools, analyzing data, and drawing conclusions. Research design also involves considering ethical considerations, feasibility, and relevance.

Question 5

How many general ways for organizing observations are there?

Accepted Answer

The answer of How many general ways for organizing observations...

Question 6

Which of the following best represents the criteria discussed by your authors to be used in selection of a test market city?

Accepted Answer

According to the authors, the three main criteria for selecting a test market city are representativeness (similar demographics to the overall target market), isolation (limited interference from nearby markets), and control of distribution and promotion (to ensure consistency in marketing efforts). Option C includes all three of these criteria, making it the best choice. Option B includes existing company presence, which is not one of the criteria mentioned by the authors. Option D includes control of competitor's intelligence, which is not mentioned as a criterion. Option E includes the ability to meet federal codes, which is not among the criteria discussed.

Question 7

Exploratory research can also be beneficial in the formulation of hypotheses.

Accepted Answer

Exploratory research is the initial stage of research where the researcher gathers and analyzes information to gain insights and understanding of the topic. Through this process, the researcher may come up with potential hypotheses that can then be further tested through more in-depth research methods.

Question 8

Causal research is best utilized to define terms.

Accepted Answer

Causal research is used to establish cause and effect relationships, and is typically not used to define terms. Exploratory research would be better suited for that purpose.

Question 9

Exploratory research can be used to help define terms such as understanding exactly what bank image is.

Accepted Answer

Exploratory research involves investigating a topic or issue in order to gain a better understanding and define key concepts or terms. Therefore, it can be used to help define and clarify concepts such as "bank image."

Question 10

Which of the following describes a simulated test market?

Accepted Answer

A simulated test market involves feeding a limited amount of data on consumer response to a new product into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume. This type of test market is often used because it is less expensive and less time-consuming than a full-scale market test.

Question 11

Knowledge of research design is helpful because certain designs can be matched with certain problems and this provides a blueprint for the researcher.

Accepted Answer

Understanding research design can help researchers choose the most appropriate design for their research question or problem, which can improve the validity and reliability of their results.

Question 12

Of the following,which is a potential disadvantage of using a simulated test market?

Accepted Answer

The answer of Of the following,which is a potential disadvantage...

Question 13

Descriptive research is best utilized when little is known about the problem.

Accepted Answer

The answer of Descriptive research is best utilized when little...

Question 14

Usually,there are few research situations that have some similarities to past situations.

Accepted Answer

Research situations often have similarities to past situations, which researchers use to build upon existing knowledge, compare results, and refine methodologies.

Question 15

Which of the following is true of quantitative research?

Accepted Answer

All of the options listed are true of quantitative research. Quantitative research involves collecting numerical data which can be analyzed statistically. It often involves surveying a sizable representative sample of the population, and the data format and sources are clear and well defined. Its purpose is also very specific, often aiming to measure relationships between variables or test hypotheses.

Question 16

With ________,the researcher observes the effects or results of the behavior rather than the behavior itself.

Accepted Answer

Indirect observation involves observing the effects or results of a behavior rather than the behavior itself. This type of observation is often used when the behavior being studied is difficult to directly observe or measure, such as attitudes or emotions. In contrast, direct observation involves observing behavior itself. Disguised observation refers to observing behavior without the participants being aware they are being observed, while undisguised research involves observing behavior in a more direct and apparent manner. Guided observation is not a commonly used term in research methods.

Question 17

Research designs should always be carried out,one after another,in the following order: exploratory,descriptive and longitudinal.

Accepted Answer

The order of research designs depends on the research question being asked and the type of data needed. There is no specific order that always needs to be followed. Exploratory research is typically done first to gather basic information about a topic, followed by descriptive research to provide a more detailed understanding of the phenomenon. Longitudinal research is then conducted to track changes over time. However, this order may vary depending on the research question and objectives.

Question 18

Every research problem is unique.

Accepted Answer

Every research problem is unique because it is specific to a particular context, situation, and variables involved. While some research problems may share similarities with others, there are always factors that make them distinct and require a unique approach to investigate them.

Question 19

The four research designs are exploratory,exploitive,descriptive and longitudinal.

Accepted Answer

The four main research designs typically referenced are exploratory, descriptive, explanatory (or causal), and longitudinal. "Exploitive" is not recognized as a standard research design in the context of academic or scientific research methodologies.

Question 20

Which of the following best represents the disadvantages of conducting test markets as discussed by your authors?

Accepted Answer

The authors discuss the disadvantages of test markets as being the fallibility of results, high cost, exposure of product/service to competition, and ethical issues. They also mention that the results may not always be reliable because of factors such as limited sample size, inadequate measuring tools, and external market variables that cannot be controlled. The exposure of the product/service to competition can cause competitor intervention, which can negatively impact the results of the test market. Ethical issues can arise if the test market involves misleading or deceiving consumers.

Quiz 4: Research Design Alternatives and Qualitative Research