A fear level that is too high is impossible to create, because viewers have become immune to fear tactics in advertising.

Question

Quizplus · Accepted Answer

While it is true that some viewers may have become desensitized to fear tactics in advertising, it is still possible to create a fear level that is too high and therefore ineffective or even counterproductive. Overwhelming or traumatic fear-inducing content can lead to negative reactions such as avoidance or rejection of the advertised product or brand.

A Fear Level That Is Too High Is Impossible to Create