An advertisement designed to convince viewers that if they do not use a particular brand of deodorant, they will be social outcasts stresses the severity of a negative consequence in a fear appeal.
Correct Answer:
Verified
Q149: When a viewer of an advertisement believes
Q150: In a fear appeal, vulnerability is the
Q151: A fear level that is too high
Q152: An advantage of using humor in ads
Q153: In a fear appeal, vulnerability is based
Q155: When humor in an ad is remembered,
Q156: Ads that use nudity or partial nudity
Q157: Sexually suggestive ads tend to work well
Q158: Women tend to respond more favorably to
Q159: Severity and vulnerability are key elements in
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