Which type of appeal closely follows the steps in the hierarchy of effects model?
A)Sexual
B)Emotional
C)Rational
D)Scarcity

Question

Quizplus · Accepted Answer

The hierarchy of effects model follows a step-by-step process where consumers first become aware of a product or service and then move towards developing an interest, desire, and eventually taking action (making a purchase). Rational appeals, such as providing logical reasons, clear benefits, and proof points, are effective in moving consumers through this hierarchy of effects. Emotional appeals and scarcity appeals may grab attention and create interest, but might not necessarily move consumers through the entire hierarchy. Sexual appeals may work for certain product categories but may not be relevant for all products or services.

Which Type of Appeal Closely Follows the Steps in the Hierarchy