Each of the following statements about the use of decorative models is true except:
A)the presence of a decorative model improves ad recognition, but not brand recognition.
B)attractive models produce higher levels of attention than do less attractive models.
C)the presence of an attractive model produces higher purchase intentions for any type of product.
D)the presence of a decorative model influences the affective component of attitude.

Question

Quizplus · Accepted Answer

While decorative models can certainly influence attention and attitudes towards a brand, there is no evidence to suggest that the presence of an attractive model will lead to higher purchase intentions across all types of products. The influence of decorative models on purchase intentions will likely vary depending on the specific product being advertised and the target audience.

Each of the Following Statements About the Use of Decorative