Each of the following is an advantage of using an in-house advertising department except:
A)a better understanding of the product and mission of the company.
B)produce ads faster.
C)a better understanding of consumers and consumer trends.
D)greater consistency in ads because of lower turnover among the creative team.

Question

Quizplus · Accepted Answer

A better understanding of consumers and consumer trends is not necessarily an advantage of an in-house advertising department. This understanding is more related to market research and consumer behavior analysis, which can be effectively conducted by both in-house teams and external agencies. In-house teams excel in understanding the company's products and mission but may not always have the most up-to-date insights on broader consumer trends compared to specialized agencies that work with a variety of clients and industries.

Each of the Following Is an Advantage of Using an In-House