Which is present when consumers begin to think of an advertisement as old or stale?
A)A sales-response curve
B)Wear out effects
C)Decay effects
D)Carryover effects

Name: Which is present when consumers begin to think of an advertisement as old or stale? A)A sales-response curve B)Wear out effects C)Decay effects D)Carryover effects
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Question

Quizplus · Accepted Answer

Wear out effects happen when consumers begin to think of an advertisement as old, stale, or annoying, leading to reduced effectiveness of the ad.

Which Is Present When Consumers Begin to Think of an Advertisement