A message is more likely to be effective when it has both visual and verbal or written elements, because these components will be dual-coded into the person's memory.

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Dual-coding theory suggests that information is better remembered when it is presented both verbally and visually. When both elements are present, they reinforce each other, leading to a stronger memory trace in the brain. Therefore, a message is more likely to be effective when it contains both visual and verbal or written components.

A Message Is More Likely to Be Effective When It