Conviction follows liking and preference in the hierarchy of effects model.
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Q33: An example of visual Esperanto would be
Q34: The hierarchy of effects model helps to
Q35: In the past, creatives designing business-to-business ads
Q36: Liking follows awareness and knowledge in the
Q37: Preference occurs before knowledge or awareness in
Q39: Advertising campaign management is the process of
Q40: In recent years, more business-to-business advertisements have
Q41: A message is more likely to be
Q42: A means-end chain stresses the linkage between
Q43: Visual images tend to be more difficult
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