The higher the motivation, the greater the extent of external search for information in a buying decision-making process.

Question

Quizplus · Accepted Answer

When an individual is highly motivated to make a buying decision, they are more likely to engage in external search for information. This is because they have a greater level of involvement in the decision and want to gather as much information as possible to make an informed choice. Conversely, if an individual has low motivation, they may not put in as much effort into seeking out information and may rely on more simplistic decision-making processes.

The Higher the Motivation, the Greater the Extent of External