
A strong company image that takes years to build may be destroyed in just a few weeks or months if something bad happens.
Correct Answer:
Verified
Q135: Proactive prevention strategies include entitlings and enhancements.
Q136: Saying, "We didn't cause this negative event
Q137: An enhancement is a reactive damage-control strategy
Q138: Saying, "We could not have prevented this
Q139: When the public relations department issues a
Q141: What steps are involved in an apology
Q142: Impression management includes justifications, which are expressions
Q143: Paying for an advertisement promoting a concert
Q144: To spread negative information about a company
Q145: Crisis management involves accepting the blame for
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