When developing a customer relationship management (CRM)program, the "share" of customer term refers to the:
A)potential value that could be added to a given customer's lifetime value.
B)lifelong earnings of a customer.
C)share of a customer's income that is spent on a particular product.
D)percentage of time spent on acquiring the customer's loyalty.

Question

Quizplus · Accepted Answer

The "share" of customer term in CRM refers to the potential value that could be added to a given customer's lifetime value. It is about increasing the amount of business a customer gives to a company by identifying opportunities to meet more of their needs or by offering them additional services or products.

When Developing a Customer Relationship Management (CRM)program, the "Share" of Customer