Successful loyalty programs include the two principles of:
A)added value and reciprocity.
B)low costs and data mining.
C)data analysis and targeted messages.
D)utilizing digital marketing techniques and social media.

Question

Quizplus · Accepted Answer

Successful loyalty programs focus on providing added value to the customer, such as discounts or exclusive access, and creating a sense of reciprocity by rewarding customers for their continued patronage. These principles help to build trust and loyalty between the customer and the brand. While the other options may also be important components of a loyalty program, they do not necessarily guarantee success on their own.

Successful Loyalty Programs Include the Two Principles Of