
The best point-of-purchase (POP)displays are those that use LED technology and offer consumers a specific discount on the product being promoted.
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Q161: An effective way of measuring the impact
Q162: POP is short for "Place on Page,"
Q163: The best, most effective point-of-purchase displays utilize
Q164: Retailers believe point-of-purchase materials should either boost
Q165: According to consumers, ceiling banners and overhead
Q167: The benefits to manufacturers for measuring the
Q168: The benefits to retailers of measuring the
Q169: Digital media within a retail store now
Q170: In a survey of about 600 consumers,
Q171: Manufacturers view point-of-purchase displays as a method
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