An effective way of measuring the impact of point-of-purchase displays is to use:
A)redemption rates.
B)internet focus groups.
C)point-of-sale cash register data.
D)behavioral observation studies.

Question

Quizplus · Accepted Answer

Point-of-sale cash register data effectively measures the impact of point-of-purchase displays by tracking sales data before, during, and after the display is in place, showing direct sales impact.

An Effective Way of Measuring the Impact of Point-Of-Purchase Displays