Which of the following consumers creates the most ideal form of buzz marketing for Guess jeans?
A)Vanessa truly likes Guess jeans and tells others about how great they are.
B)Trinity likes Guess jeans, which allowed Guess' marketers to sponsor her to tell others about the brand.
C)Guess has created a blog about Guess jeans and invites consumers to participate and offer their opinions, good and bad.
D)Guess has one of its employees pose as a customer on her personal blog telling others about how great the jeans are.

Question

Quizplus · Accepted Answer

In this scenario, the most ideal form of buzz marketing for Guess jeans would be organic word-of-mouth marketing generated by a satisfied customer. Vanessa's genuine endorsement of the brand to others is more likely to be perceived as authentic and trustworthy than paid endorsements or company-led marketing efforts.

Which of the Following Consumers Creates the Most Ideal Form