In a buzz marketing program, the ideal situation occurs when:
A)consumers who truly like a brand tell others.
B)consumers who like a brand and are sponsored by a company to tell others.
C)a company creates a blog about a brand and invites consumers to participate.
D)company or agency employees posing as customers of the company, telling others about the brand.

Question

Quizplus · Accepted Answer

The ideal situation in a buzz marketing program is when consumers who truly like a brand tell others about it. This is because genuine recommendations and positive word-of-mouth have more credibility and potential to influence other consumers compared to sponsored endorsements or fake reviews.

In a Buzz Marketing Program, the Ideal Situation Occurs When