Jim sees himself as being confident, powerful, and heroic. According to the BrandAsset Archetypes model developed by ad agency Young & Rubicam, Jim would be classified as a ________.
A) Patriarch
B) Sage
C) Troubadour
D) Warrior

Question

Quizplus · Accepted Answer

Jim's self-image of confidence, power, and heroism aligns with the Warrior archetype, which is characterized by a strong sense of control, strength, and a desire to conquer obstacles. The other options are less fitting based on the given description. The Patriarch archetype is focused on responsibility and protection, the Sage archetype is focused on wisdom and knowledge, and the Troubadour archetype is focused on creativity and self-expression.

Jim Sees Himself as Being Confident, Powerful, and Heroic