Based on motivational research, which of the following consumption motives most likely explains a person's motivation to purchase gourmet foods, foreign cars, or perfume?
A) security
B) eroticism
C) disalienation
D) individuality

Question

Based on motivational research, which of the following consumption motives most likely explains a person's motivation to purchase gourmet foods, foreign cars, or perfume?
A) security
B) eroticism
C) disalienation
D) individuality

Quizplus · Accepted Answer

The consumption motives behind purchasing gourmet foods, foreign cars, or perfume are likely driven by the desire for individuality. These products are often associated with status and luxury, which can be used to assert one's unique identity and taste preferences.

Based on Motivational Research, Which of the Following Consumption Motives