Latrell finds that every time he goes to select athletic shoes, he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process is an example of ________.
A) cognitive dissonance
B) information discrimination
C) cognitive miser behavior
D) inertia

Question

Quizplus · Accepted Answer

Latrell's behavior is an example of inertia, where he keeps buying the same brand without considering the options available. This shows a lack of motivation to search for and process information and make an active decision.

Latrell Finds That Every Time He Goes to Select Athletic