Question 1

Who are "born-again Christians," and why are marketers interested in this group?

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Question 2

Explain the concept called age cohort. Briefly explain how marketers might use this concept to segment markets.

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Question 3

Explain how religion can influence marketing and consumption. Provide at least two examples to illustrate your response.

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Question 4

Explain the concept of deethnicization. Give an example.

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Question 5

Subcultures are defined in such a way that a person may belong to many at the same time. What in the definition allows any given person to belong to multiple groups, and what subcultures would apply to almost everyone?

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Question 6

Explain why the original descriptions and stereotypes of Gen Xers may be inaccurate.

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Question 7

Several processes and outcomes come into play as immigrants adapt to their new surroundings. List these processes and outcomes and create an example that demonstrates the linkage between them.

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Question 8

As we age, our values and priorities change. Researchers have identified a set of key values that motivate older consumers. Marketing strategies aimed at the gray market should relate to one or more of these motivational factors to be successful. Select one of them and describe how marketers have applied it. The key values are:
∙ Autonomy
∙ Connectedness
∙ Altruism

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Question 9

Explain the difference between a high-context culture and a low-context culture. Give an example of each and explain the reason for your choice(s).

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Question 10

Maleness versus femaleness and masculinity versus femininity-do these sets basically mean the same thing? Discuss and illustrate with examples of sex-typed products.

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Quiz 10: Consumer Identity I: Sex Roles and Subcultures